Case Studies

Staffing optimisation case: how many junior analysts must an arbitrage firm add to free its senior analysts to sell? Work the percentages step by step.

Business model case: a commodity chemical maker just out of bankruptcy faces the bottom of a 7-year price cycle. Review the market, financials and options.

Profitability case: an Australian winemaker is losing money on boxed wine. Compare unit economics of bottles and boxes and see why grape sourcing is the fix.

Profitability and growth case: Downtown L&G leads a mature $2.7B lawn and garden market. Work through the industry, competitors, channels and cost data.

Valuation case: how much should a US TV network bid for the 2018 Winter Olympics rights? Estimate ad revenue, apply the NPV logic and weigh the intangibles.

Market entry case: should Danut sell a ripening chemical to apple orchards? Size the Maine market, value the farmer's savings and price for a 50% margin.

Is $100,000 a good salary for a new law associate? A revenue-minus-cost case covering billable hours, overhead, training and hiring costs, step by step.

Share price case: a military aircraft maker's stock is falling. Apply a profitability framework, cut costs in a shrinking market and see why a merger worked.

Supply chain case: a major music label ran out of CDs at retailers over the holidays. Map the handoffs from artist to shelf and see where the delays crept in.

Why are a fast food chain's new stores underperforming? Break the problem into revenue and cost, segment the customers, and see why location decided the case.

EVA case: a regulated water utility has negative economic value added. See how to split EVA into operating profit and capital charge, and where to look first.

Estimation case: what is one more passenger per flight worth to an airline with 100 planes? Follow the assumptions on routes, turnaround and marginal cost.