Pricing Case Interview: 3 Pricing Methods and a Fully Worked Example
A pricing case asks one deceptively simple question: what should the client charge? Candidates who h...
Plenty of strong candidates lose a case not on structure or insight but on a single calculation done slowly, nervously, or wrongly in front of the interviewer. The maths itself is never hard: multiplication, division, percentages and a little growth arithmetic. What makes it difficult is doing it out loud, under time pressure, with someone watching. The fix is a small set of shortcuts you use so often that they become automatic. Below are the nine that cover almost everything a case throws at you, followed by a practice set to time yourself against.
Large figures cause most errors because zeros get lost. Write each number as a short figure plus its zeros:
Say the units out loud as you go ("that's 1.2 billion dollars") so the interviewer can follow, and so you catch slips.
Exact answers are rarely needed. Round to friendly numbers, then correct if it matters.
Tell the interviewer when you're rounding: "I'll use 50 to keep it clean."
x% of y is the same as y% of x.
Find 10% (move the decimal one place), halve it for 5%, and add up the pieces.
Dividing by 7 or 12 in your head is slow. Converting to a percentage is quick.
| Fraction | Percentage |
|---|---|
| 1/3 | 33.3% |
| 1/6 | 16.7% |
| 1/7 | 14.3% |
| 1/8 | 12.5% |
| 1/9 | 11.1% |
| 1/11 | 9.1% |
| 1/12 | 8.3% |
2,400 ÷ 7 → 2,400 × 14.3% ≈ 343
Change = (new − old) ÷ old
The trap: a 20% drop followed by a 20% rise does not get you back to where you started. 100 → 80 → 96, a net 4% loss. Interviewers like to test this when a client "recovered" after a bad year.
To find how long something takes to double, divide 72 by the growth rate.
For short periods, compounding is close to simple addition plus a little extra: 10% a year for 3 years is about 33% total, not 30%.
Breakeven units = fixed costs ÷ (price − variable cost per unit)
Payback period = upfront investment ÷ yearly savings or profit
These two come up in almost every investment or new-product case.
Both compare price and cost, but against different bases.
To price at a target margin: price = cost ÷ (1 − margin). A $40 cost at a 20% margin → 40 ÷ 0.8 = $50.
Confusing the two is one of the quickest ways to undermine an otherwise good answer, so always check which one the interviewer means.
The interviewer is scoring how you calculate as well as the answer:
Aim for under 60 seconds each, out loud, with no calculator. Answers are below.
Answers
Score 7 or 8 inside the time limit and you're ready. Below 6, practise a set like this daily for a week. The improvement comes quickly.
Mental maths fades without practice, so short daily sets beat one long session the week before an interview.
Run timed Calculation Drills to build speed, use the maths inside full Prep Cases, and practise calculating out loud in a Peer-to-Peer Session.
Freeze when the numbers get big? Train it away with TheConsulting.io's Calculation Drills, or see the plans.
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